Founded in 2007 by four friends with the goal to change the attitudes in the watch industry that they thought was too focused on status and tradition. They started the company TRIWA (Transforming the Industry of Watches) with the purpose to transform the watch into a modern style symbol through a combination of classic silhouettes and contemporary Scandinavian simplicity.
Idea: Transform the industry of watches (TRIWA) through contemporary design, modern distribution and creative marketing
Distribution: 1200 retailers in 25 markets
Office: Studio in central Stockholm which houses a team of 30 people
Portfolio: Watches, watch bands, bracelets and sunglasses
Design philosophy: We only design what we want to wear ourselves